Know what you’re buying.
Support Australian.
Snap any product and AUSTRACE reveals its true origin, who really owns the brand, and its environmental impact — in seconds.
Empowering Australian shoppers
Make informed decisions with powerful insights at your fingertips.
Instant recognition
Snap a photo of any product to immediately learn its Australian credentials. No barcode needed.
Corporate transparency
Uncover the real story. We reveal ownership structures and foreign acquisitions to find genuine Aussie businesses.
Advanced AI engine
Our AI recognises products from packaging text and imagery, so you don’t need to hunt for a barcode.
Sustainability insights
Align your shopping with your values with clear information on environmental impact and sustainable practices.
Genuinely Aussie
Australian owned & made · A− sustainability
Get the facts in seconds
From shelf to informed decision in three simple steps.
- 1
Snap a photo
In the store aisle? Just point your camera at any product and take a quick picture.
- 2
Get instant insights
AUSTRACE analyses the image and reveals the product’s origin, ownership, and sustainability score.
- 3
Choose with confidence
Make an informed choice that supports local growers, manufacturers, and the planet.
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