Frequently asked questions
Everything you need to know about AUSTRACE. Can’t find your answer? Get in touch.
When is AUSTRACE launching?
AUSTRACE is in active development and launching soon on the App Store and Google Play. Join the notify list on our homepage and we’ll email you the moment it’s available.
How does it work?
Point your phone’s camera at any product and take a photo. Our AI recognises the product from its packaging text and imagery — no barcode required — then shows you its origin, the company that owns the brand, and its environmental impact.
Do I need to scan a barcode?
No. AUSTRACE uses computer vision to read packaging, so it works even when a barcode is missing, damaged, or hard to reach on the shelf.
How do you decide whether a product is “Australian”?
We look beyond logos and slogans. AUSTRACE considers where a product is made, where the business is headquartered, and who ultimately owns it — including foreign acquisitions of well-known Australian brands — so you get the full picture.
Will AUSTRACE be free?
Our goal is to make supporting local effortless for everyone. We’ll share full details on pricing closer to launch — sign up to be the first to know.
Which devices will be supported?
AUSTRACE will be available on both iOS and Android at launch.
How accurate is the information?
We combine multiple trusted data sources with AI to give you the best available picture. No system is perfect, so we’ll always make it easy to report a correction and help us improve.